WHY INTERACTIVE GRAPHICS ARE
MORE EFFECTIVE THAN STATIC CONTENT
81%
MoreEffective
60%
of respondents find interactive infographics effective when used for content marketing in the early stage.
(AWARENESS/DISCOVERY PHASE OF THE BUYING PROCESS)
MoreSUCCESSFUL
43%
Visual presentation tools are 43% more successful at conveying information
EXPLORE CONTENT
Interactive infographics allow views to explore content on a more direct level
SIMPLIFY CONCEPTS
Interactive infographics can simplify complicated concepts
REACHCONSUMERS
Ad-blocking software doubled on desktop and quadrupled on mobile which creates the need to reach consumers on a different level.
INCREASED SEARCHES
800%
An Increase of 800% for infographic searches on Google in two years
RETAIN CUSTOMERS
79%
Interactive content allows the customer to retain 79% of the messaging
INCREDIBLE INSIGHTS
“Interactive content reveals incredible insights about individual prospects. We can then use that information to tailor subsequent nurturing and personalization.”
PREFERRING VIDEO
When exposed to products, 4X as many consumers would prefer video to reading material
MORE TRAFFIC
74%
of all internet traffic will be video by 2017
Sources:
(http://contentmarketinginstitute.com/2016/07/interactive-content- research/)
