WHY INTERACTIVE GRAPHICS ARE
MORE EFFECTIVE THAN STATIC CONTENT
of respondents find interactive infographics effective when used for content marketing in the early stage.
(AWARENESS/DISCOVERY PHASE OF THE BUYING PROCESS)
Visual presentation tools are 43% more successful at conveying information
Interactive infographics allow views to explore content on a more direct level
Interactive infographics can simplify complicated concepts
Ad-blocking software doubled on desktop and quadrupled on mobile which creates the need to reach consumers on a different level.
An Increase of 800% for infographic searches on Google in two years
Interactive content allows the customer to retain 79% of the messaging
“Interactive content reveals incredible insights about individual prospects. We can then use that information to tailor subsequent nurturing and personalization.”
When exposed to products, 4X as many consumers would prefer video to reading material
of all internet traffic will be video by 2017